CAMH Logo
Prepared exclusively for the CAMH Executive Team
Anne Marie Newton Sara Byrnell Gina Daya Alain Mootoo Sarah Chamberlin

Why this is the
"MISSING LINK"
to 100,000 Donors.

Architecting a Human-First, Agentic AI Growth Engine to sustain the mental health movement and ensure No One is Left Behind.

Let's Skip The Boring Written Letter

Backstory & Experience

My Video Cover Letter

A personal introduction tailored for the CAMH Executive Team.

The Story of Resilience

How overcoming a toxic culture built a better, empathetic leader.

CAMH Logo

"MISSING LINK" to 100,000 Donors.

10x Brand Trust & Scale Growth Blueprint

This section outlines the proprietary frameworks developed by me that we will deploy to humanize the CAMH brand, build deep parasocial trust with donors, partners, sponsors and leverage Agentic AI to eliminate repetitive, tedious grunt work which will liberate the SLT & teams to focus on higher level strategy, creativity and innovation.

100K Donors Accelerator

Mission Alignment

Mental Health is Health.
Leadership is Empathy.

My core-values as a leader

See The Person First

We are all human beings first. That's the baseline. People are the priority - before strategies get developed, before problems get solved, before we consider the economic gain, we will consider the impact of how our words and actions affect everyone we encounter.

Support The Rumble

Everybody is responsible for supporting each other in the process of going through things together. We can embody creativity and innovation, when we trust each other to collaborate passionately with respect.

Make It Actionable

I will produce excellent resources that both educate and empower leaders to take actions that have long-term, tangible impact. The quality of my work will be determined by how simple it is for our teams to unlock creativity, innovation and high-performance.

Organizational Health

Foundations built on trust and psychological safety to unlock a high performance culture.

Endorsements

Testimonials about Sheldon as a leader

who coaches and mentors his team members to unlock high performance.

Steve Mast

Steve Mast

Former Chair, Canadian Marketing Association

"Sheldon is the perfect example of a modern marketer. He's an extraordinary storyteller, has a great business sense, and is a solid leader."

Ally's Testimonial

Nina's Testimonial

Caroline's Testimonial

Fran's Testimonial

Case study of track record of success

Architecting Exponential Growth

Deep Dive

Portfolio & Examples of Work

NXT Program Launch Promo

Product & Community Launch

3D Motion Graphics Launch

Kickstarter Women's Community

Cinematic Docu-Style B-Roll 1

Cinematic Docu-Style B-Roll 2

2-Person Multi-Cam Podcast

Talking Head with B-Roll

Industry Thought Leader 1

Industry Thought Leader 2

YouTube Short Corporate Ad

Animated Explainer

Explainer with VO

YouTube Pre-Roll Ad

3D Motion Graphics

Social Media Video + Subs

Social Media Campaign

Talent & Culture Social

Pharma Client Acquisition

Marketing Client Acquisition

Networking Coaching

The Power of Feedback

Working in Teams

Communication Skills

Growth Mindset (Failure)

Growth Mindset (Success)

First Impressions (30s Pitch)

Remote Shoot + Motion GFX

Remote Shoot 2

Talent Mentorship UX

Talent Platform Front-End

Chartered Marketer UX

Lead Magnet Conversion UX